Fashion Marketing: Contemporary Issues Margaret Bruce

ISBN: 9780750652438

Published: September 24th 2001

Paperback

264 pages


Description

Fashion Marketing: Contemporary Issues  by  Margaret Bruce

Fashion Marketing: Contemporary Issues by Margaret Bruce
September 24th 2001 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 264 pages | ISBN: 9780750652438 | 3.12 Mb

Fashion Marketing is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the worlds largest and most global of industries.With international contributions fromMoreFashion Marketing is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the worlds largest and most global of industries.With international contributions from the UK, USA and China, Fashion Marketing covers all of the key themes and issues of this area, including:* forecasting* sourcing* supply chain management (demand management)* new product development* design management* logistics* range planning* colour prediction* market testing* e-commerce* strategyIdeal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.Addresses the role and function of fashion marketing as opposed to marketing applied to the fashion industryThe Global focus will aid students in gaining a greater understanding of the structure and complexity of the industryA range of well respected and international contributors



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